Developing an Internet Presence: Book Trailers

Three Star Member Joined : 11 Jan 2008 Posts : 163

My take on trailers is that they are newest marketing gimmick in the book marketing world. If you have money, then they are a great way to spend it. But if you are on a limited budget, I think you could use that money more wisely with various other marketing schemes.

Some big publishing houses are starting to use them, but not really. Most that I have seen are either from self-published authors, or those who are in the business or marketing sectors where potential customers are used to the net when looking for products.

If you have your own video camera and know how to edit, then it might be worth the time, but I think you can use it more wisely just by blogging, building traffic, etc.
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Director: Bauu Institute and Press
Editor: Indigenous People's Issues Today
Publisher: New Great Books Reviewed
Editor: Indigenous Peoples Issues & Resources

Admin Joined : 11 Jan 2008 Posts : 1784 Location : UK

This is my latest trailer. It's only an animation and not a video:

http://publishedauthors.ning.com/video/video/show?id=956540:Video:46673
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Shelagh Watkins
http://shelaghwatkins.co.uk/

Neat Shelagh! Very Happy

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Pam Robertson

http://andthebandplayedonmylawn.blogspot.com

Well done, Shelagh! Cool misic, too...
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Brew
My website:http://www.philwhitley.com
"Let us dare to read, think, speak and write." ~ John Adams, 1765

Admin Joined : 11 Jan 2008 Posts : 1784 Location : UK

Thanks Pam and Brew! I'm quite pleased with it!
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Shelagh Watkins
http://shelaghwatkins.co.uk/

Shelagh,
your book cover and promotion is exceptional.
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"To Beirut and Back"
http://www.freewebs.com/abemarch

Admin Joined : 11 Jan 2008 Posts : 1784 Location : UK

Thanks Abe!
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Shelagh Watkins
http://shelaghwatkins.co.uk/

ONLY animation???? Please. Animation is a lot harder to do, and cooler.

It ticks me off that so many of these are just panning a book cover with a camera, then dropping cards with blurbs on them.

Here's my animated trailer

http://slang101.com/video2.htm

Just making a vid and putting it on a site or youtube doesn't do anything for you, any more than just putting up a website does.
But they can be a tool you can use to get traffic in if you think it out and do some positioning.
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of course you know, Shelagh, your trailer only intensified my desires to visit Scotland... Smile

you must forgive me. The trailers here in the Deep South of the US are targets for tornadoes...not marketing devices... Rolling Eyes

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Southern fiction with a madhatter twist...
www.rhettdevane.com

Terrific job, Shelagh! Rhett, you crack me up!!
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Zada Connaway
Mother's Journals: parts 1, 2 and 3 ISBN # 1-4241-6969-0

http://www.zadaconnaway.com/